Rapala Fishing Lures & Baits

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a 3-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

Rapala | Original Floating Gold

Rapala X-Rap Twitchin Mullet 6cm Glass Ghost • Price »

Rapala X Rap Saltwater 10cm Silver Blue Mackerel • Price »

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and in tune with nature. This secret of sound combined with the legendary Rapala wobble is what make this lure so effective. Long-casting, lipless design makes this lure viable anywhere you can fish. Rip it fast or run it slow, either way it sounds like the dinner bell to fish. Features premium VMC black nickel hooks.

Rattlin Rapala - Firetiger

Rapala OG Rocco 5 Crankbait Rootbeer Crawdad

Rapala Jointed 5cm Brown Trout • See best price »

Rapala Countdown Elite (CDE75) 75mm/3 10g (Gilded Wakasagi) • Price »

RAPALA Fishing Lures & Baits

Rapala Fishing Lures & Baits

Rapala Fishing Lures & Baits