Down South Lures Southern Shad, Pearl Chartreuse

Our unique hybrid tail delicately and naturally swims on the fall, triggering bites from the most finicky gamefish.

Variety of lures helps anglers load up on Bayou Black bass

Down South and Coastal Marsh believe in producing the finest quality soft plastics that are dedicated to the “skinny water enthusiast” of saltwater

Down South Lures - Southern Shad

Down South Southern Shad Lures

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How to Fish Swimbaits in Saltwater

Down South Southern Shad Lures

Lure Color Vs Water Clarity For Bass Fishing - Slamming Bass

Variety of lures helps anglers load up on Bayou Black bass

Down South Lures - Southern Shad – Coastal Marsh

Down South Lures, Southern Shad 4.5, Fishing Baits, Tackle, Store

Down South Lures – Waterloo Rods

Southern Shad 4.5, Down South Lures, Baits, Tackle