Cordell C78 Big O Natural Crawdad

The late Cotton Cordell transformed Fred Young’s wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and

Cordell C78 Big O Natural Crawdad

Cotton Cordell Big O - Crawdad - 2 1/4 in

The Big O was Cotton Cordell’s first “million-seller,” the first square-lip crankbait ever created. This proven lure still catches plenty of big bass. The buoyant body and cover-deflecting ability is unmatched by other square lips. Three sizes are available (2-, 2½- and 3-inches) in a variety of fish-catching color patterns. The Big O started the square lip crankbait craze, and it’s still leading the charge.

Cotton Cordell Big O - Crawdad

Cotton Cordell Big O Fishing Lure

The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and

Cordell C78 Big O

The Big O was Cotton Cordell’s first “million-seller,” the first square-lip crankbait ever created. This proven lure still catches plenty of big bass. The buoyant body and cover-deflecting ability is unmatched by other square lips. Three sizes are available (2-, 2½- and 3-inches) in a variety of fish-catching color patterns. The Big O started the square lip crankbait craze, and it’s still leading the charge.

Cotton Cordell Big O - Perch

Cordell Big

Cotton Cordell Big O

COTTON CORDELL BIG O - MEDIUM DIVER – All Things Outdoors

Cotton Cordell Big O - Fire Tiger - 2 in

Cordell C78 Big O Crawdad

Cotton Cordell Big O Crankbait

Cordell Big

Cotton Cordell Big O C78 Perch

Cotton Cordell Big O C78 Chrome/Black