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Shad FryZ™

Fish eat Berkley Gulp! Shrimp on the drop, dead sticked on the bottom, suspended midwater and on flicking, darting retrieves, they just love ‘em.

Berkley Gulp 3 Shrimp Soft Plastic Fishing Lure @ Otto's TW

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!.

Berkley - PowerBait Micro Minnow - 3 Black Shad

Soft Bait – Berkley® EU

KVD Drop Shot Half Shell OPT 3.5

Forward-facing sonar is creating more opportunities to catch fish, for those who can read and react quickly. The Berkley PowerBait Power Switch is specially built to help you take advantage of this exciting technology. It starts with its natural baitfish profile and 3D eyes, and of course that irresistible PowerBait flavor is cooked right in.

Berkley PowerBait Power Switch - 3in - Silver Bullet

Fishing Soft Plastics - Learning How To Fish

soft plastic fishing techniques - Beginners Guide to everything soft plastics

Berkley Gulp Nemesis 6.5 170mm Soft Baits

Bust Em Baits Fat Boys - 4 pack – Jig The Bay Fishing Store

Review: Berkley MaxScent Creature Hawg - Major League Fishing

4 Soft Plastics for Crappie You Need to Try