Berkley Purple Fishing Lures

s are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that

Berkley Flicker Minnow

Berkley Flicker Shad Pro Flash #7 - Flashy Purple Tiger

Berkley Eel Fishing Lures

The Flicker Minnow body design - in combination with its impressive dive curve - get you to the fish quicker.

Berkley Flicker Minnow 9 Firetail Chrome Candy

Berkley Hard Bait & Fishing Lures - Pure Fishing

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market.

Berkley Flicker Shad 7 Firetail MF Black Cougar

Berkley Deep Hit Stick 10.5 / Tiger King

Berkley Just Released Forward-Facing Sonar Baits—And They're

Berkley Worm Fishing Lures

Berkley Flicker Shad Pro Flash - LOTWSHQ

Berkley Flicker Shad. 2 1/5oz Flashy Purple Candy