Pure Fishing Brands: Berkley Gulp! Soft Plastics

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft

Berkley Gulp!® Saltwater Jerk Shad

Berkley Scented Flicker Shad - Pure Fishing

Berkley Gulp! - Berkley® Fishing US

Berkley Gulp Saltwater Jerk Shad

Gulp! Corn Soft Bait Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! out fishes live bait in head to head field tests.

Berkley Gulp! Corn - Yellow

Berkley Gulp! Dough Trout Bait - 1.75 oz jar

3 Pack Berkley Gulp Fishing Bait Assorted Brand New

Berkley product developers are committed to providing anglers with the best fish catching products. Each is rigorously tested and improved upon through a scientific process until the team is confident it is the best it can be. Team Berkley has carefully packed this kit with products and hard baits that are sure to help you catch more fish.

Berkley Walleye Fishing Gift Pack

Berkley Gulp!® Saltwater Paddleshad - Pure Fishing

Berkley – Tag my Fish

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!.

PowerBait Eel Saltwater Soft Bait, Greeny - Berkley Fishing

PowerBait® Saltwater Rattle Shrimp - Berkley® Fishing US

Berkley Gulp! Alive! Swimming Mullet Soft Fishing Bait Pearl White

BERKLEY Gulp!® Alive!® Shrimp Fishing Bait, 3

Berkley Saltwater Inshore Fishing Gift Kit - Pure Fishing