Berkley Gulp! Minnow Lure Bag, 1-in

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft

Gulp! Alive! Minnow Assortment Soft Bait Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live bait anymore try Gulp! Alive! and fish the revolution.

Berkley Gulp! Alive! Assorted 3 Minnow

Northland Mimic Minnow, 2-1/8-in

Berkley Gulp! Alive! Jigging Grub Lure, 1-1/2-in

Berkley Powerbait® Pre-Rigged HD Swim Shad, 4-in

Berkley Gulp Paddleshad Swimbait

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the

Berkley Gulp! Alive! Jigging Grub Lure, 1-1/2-in

Strike King Mr. Crappie Jig Head, 1/16-oz

Baits - BERKLEY GULP! SALTWATER 10 Squid (1/bag)

Berkley MPSS3-BBB Power Bait Swim Shad Bait, Baby Bass, 3-Inch : Artificial Fishing Bait : Sports & Outdoors

Gulp! Corn Soft Bait Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! out fishes live bait in head to head field tests.

Berkley Gulp! Corn - Yellow

Berkley® PowerBait Power Swimmer, 3.3-in

Berkley Deep Hit Stick - 9 - Purple Slime