BILL LEWIS LURES

By A Mystery Man Writer

Big bass can't hide from a Bill Lewis ATV Squarebill Crankbait. Like the name suggests, the versatile ATV crankbait goes hunting for bass in all kinds of cover and structure sliding through thick grass and bouncing clean off rocks with equal proficiency. This Bill Lewis lure creates bite-inducing sonic vibrations and an irresistible thump, just like you'd expect from the legendary brand. The unique squarebill lip produces baitfish-replicating action.

Bill Lewis ATV Squarebill 1.0 Crankbait Bluegill

Bill Lewis BLF-ATV1-52 ATV Chartreuse Shiner 1/4oz Squarebill

The Hammer-Trap is the newest offering from Bill Lewis in the lipless category, which they put on the map over 50 years ago. The Hammer-Trap’s name is derived from its incredible hammering action. This action, which will literally rock your rod tip, also activates the Tri-Tone sound chambers. In turn, this emits 3 distinct tonal frequencies as well as the next-level vibration. When stopped on the retrieve, the Hammer-Trap will fall with a fluttering action.

Bill Lewis Hammer Trap 3/8 oz / Smallie Magic

If you think you (and the bass) have seen it all in topwater baits, then meet the Bill Lewis StutterStep. This odd-looking lure has moves no one has ever seen before 3 separate all-new swimming styles, in fact. This unique bait can be worked 3 distinct ways. The bait's name comes from its tendency to cut at a sharp 90 degree angle when walked, rather than veering forward. This allows you to work the bait almost in place, stuttering back and forth next to cover, a step at a time.