All - Nichols Lures

Mini Magnum - 6.5 2.5oz Magnum - 8 3.5oz Super Magnum - 9 4.5oz

9FS21-45SW 9 Ben Parker Super Magnum Salt Water Special Flutter Spoon, Blueback HD, 3.5oz

Nichols Lures - the premier bass fishing lure manufacturing company

Nichols Pulsator Colorado Willow Spinnerbait

Flash Sale! Take 25% Off These Bill Lewis Precise Walleye Cranks, Tonight Only! - Fish USA

Nichols Lures Pulsator Metal Flake Double Willow Spinnerbait

Academy Sports + Outdoors Nichols Lures 4 Flutter Spoon

With unprecedented flash and vibration, the Nichols Lures Pulsator Spinnerbait takes the art of attraction to a whole new level. Bass climb all over this handcrafted bait, driven by the sight, sound, and thump of its uniquely tapered willow blades. Their patented design delivers a distinctive underwater signature that brings bass in when nothing else is working; the lustrous hand-painted finish, 3-D eyes, and super-soft full skirt make fish readily commit.

Nichols Lures Pulsator Depth Finder Spinnerbait Black and Blue

All - Nichols Lures

With unprecedented flash and vibration, the Nichols Lures Pulsator Spinnerbait takes the art of attraction to a whole new level. Bass climb all over this handcrafted bait, driven by the sight, sound, and thump of its uniquely tapered willow blades. Their patented design delivers a distinctive underwater signature that brings bass in when nothing else is working; the lustrous hand-painted finish, 3-D eyes, and super-soft full skirt make fish readily commit.

Nichols Lures Pulsator Double Willow Spinnerbait

We thought this classic deserved a rebirth Complete with premium 24K gold or nickel willow blades featuring either solid or scale hologram tape on top

Pulsator Old School Spinnerbait, Smoke Silver & Gold, Solid, 1/2oz, Smoke Silver & Gold/Solid

Providing all of the action and flash of its big brother, the Mini Magnum offers a slightly smaller package that is perfect for matching all types of forage. Proportional to the original, it maintains the same contour and big fish attraction that has been used to cash checks at the highest levels of competition. On the business end, the Nichols Ben Parker Mini Magnum Flutter Spoon is equipped with a 3/0 Owner St-36 treble dressed with pearl Flashabou to provide bass with an easy target.

Nichols Ben Parker Mini Magnum 6 Flutter Spoon Bombshell Shad

The Nichols Lake Fork Flutter Spoon is offered in four fish catching colors. Shattered Glass Holo Silver Shatter Glass Silver Scale Bar Fish and Blue Shad project a reflective scale and sparkle finish. Reflective mylar flash comes hand tied to an ultra sharp treble hook for extra bass catching appeal. Fitted with Spro Power Swivels for increased performance, the Nichols Lake Fork Flutter Spoon is a bass magnet that will gain any fish's attention.

Nichols Lake Fork Flutter Spoon Silver Scale / 3/4 oz - 4 inch

With unprecedented flash and vibration, the Nichols Lures Pulsator Spinnerbait takes the art of attraction to a whole new level. Bass climb all over this handcrafted bait, driven by the sight, sound, and thump of its uniquely tapered willow blades. Their patented design delivers a distinctive underwater signature that brings bass in when nothing else is working; the lustrous hand-painted finish, 3-D eyes, and super-soft full skirt make fish readily commit.

Nichols Hammered Green Purple Nickel Holo 3/8